Here are the few tips that can help you prevent your emails going to the spam folder.
Optimize your email content: Ensure that your emails have relevant and engaging content. Avoid using excessive capitalization, exclamation marks, or spam trigger words that may trigger spam filters.
Avoid using lots of images : More images on the emails can lead to trigger the Spam filter on Gmail which will lead to your email going to Spam fodler.
Personalize your emails: Customize your emails with recipient names and personalized greetings to make them appear more authentic and less likely to be flagged as spam.
Maintain a clean email list: Regularly clean your email list by removing inactive or bouncing email addresses. Sending emails to invalid or inactive email addresses can negatively impact your deliverability and increase the chances of your emails being marked as spam.
Encourage engagement: Encourage recipients to add your email address to their contacts or address book. Also, include a clear call-to-action that encourages recipients to reply or click on links within the email, as engagement signals can improve deliverability.
Monitor your sender reputation: Keep an eye on your sender reputation by regularly checking your email deliverability metrics and sender score. Address any issues promptly to maintain a positive sender reputation.
Avoid large attachments: Minimize the use of large file attachments in your emails, as they can trigger spam filters. Instead, host large files externally and provide download links within your emails.
Consistent sending patterns: Maintain a consistent sending pattern for your emails. Sudden spikes or irregular sending patterns can raise red flags and increase the chances of your emails being marked as spam.
Provide clear unsubscribe options: Make sure your emails include a clear and easy-to-use unsubscribe link. Giving recipients the ability to opt-out easily reduces the likelihood of your emails being marked as spam.
Regularly monitor spam folder: Check your spam folder regularly to identify any false positives. If you find legitimate emails in your spam folder, mark them as "Not Spam" to help train the spam filters.